False Advertising in Korean Real Estate Pre-Sales: 10 Supreme Court Cases
Core Answer: In South Korean pre-sale advertising disputes, whether advertising constitutes false or misleading representation is assessed from the perspective of ‘an ordinary consumer with average attention’ based on the overall impression conveyed (Supreme Court 2009Da4787 et al.). Advertising that presents uncertain facts as confirmed, or that materially overstates the likelihood of realization, violates the…